ICE Totally Gaming 2017 is set to take place in London from February 5-7. As things stand right now, it will be the biggest ICE show on record thanks to additional 1,945 sqm of space that’s been allocated for this year’s event. This is a significant increase compared to 2016 show which occupied 38,980 sqm.
Balancing Expansion and Brand Development
In light of this news, Kate Chambers, the person responsible for the ICE development, explained that this expansion was a positive development for the show, but the expansion alone isn’t the only concern for the organizers.
Chambers emphasizes that it is of crucial importance to balance between the expansion and creating more interest. Only with enhanced interest does the expansion make sense. That’s why the ICE 2017 team has increased the marketing and communication activity, trying to create even more awareness for the show currently residing in London’s ExCel Centre.
Bringing Together the Entire Industry
ICE Totally Gaming is unique in a sense it is the only B2B event that brings together industry representatives from the online and offline arena. Chambers emphasized that a number of existing clients have already expressed their interest in being present at the 2017 event, while 91 new exhibitors will appear for the first time.
Last year saw nearly 30,000 visitors who came to receive the first-hand information about various sectors of online gaming, including sports betting, casino, lottery, bingo, social gaming, and much more. People from 150 different countries across the globe gathered in London in 2016 for this unique event.
Everything Set for February
ICE Totally Gaming 2017 taking place in February promises to be an even more exciting event we’re all looking forward to. With a number of well-known industry players already confirmed and some brand new faces, ICE 2017 should bring the show to the next level, further affirming its position as one of the leading gaming events in the world.
All interested parties can secure their place at ICE Totally Gaming 2017 via the show’s main page. ICE VOX will also provide learning opportunities via eight relevant learning modules.